Cult jewellery and accessories brand By Boe is the product of partners Annika Salame (Designer/ Creative Director) and Philippe Salame (CEO). Founded in 2000, By Boe began as an intimate retail shop on the upper east side of Manhattan and soon outgrew its modest roots. Popular with the fashion and style media, By Boe is frequently worn by celebrities and continues to be a favourite with fashion editors around the world.